In the 21st century, the severity of global water pollution far exceeds our imagination. According to the United Nations' 2023 World Water Development Report, at least 2 billion people worldwide are drinking contaminated water. Data from the World Health Organization (WHO) paints an even more alarming picture: over 1.4 million people die each year from diseases caused by unsafe drinking water.

Although the water from your tap may appear clear, it could contain heavy metals, microplastics, pesticide residues, pharmaceutical compounds, parasites and viruses. In light of this, water purifiers are no longer 'luxury appliances' but essential health safeguards for every household.

I. The Global Water Quality Crisis: How Dangerous Is the Water We Drink?
1. Water Treatment Plants Cannot Filter All Contaminants
Although water treatment plants perform basic treatment on water sources, traditional processes cannot completely remove all contaminants.

- Heavy metals (e.g. lead, mercury, arsenic and cadmium): According to a report by the U.S. Environmental Protection Agency (EPA), approximately one-third of global tap water systems have lead contamination issues.

- Disinfection by-products (such as trichloromethane): While chlorine disinfection kills bacteria, it reacts with organic matter to form carcinogens. European studies have found that long-term consumption of water containing chlorine by-products increases the risk of bladder cancer by 40%.

Emerging pollutants such as PFAS and drug residues — The U.S. Geological Survey (USGS) detected residues of antibiotics, contraceptive components and other substances in 45% of tap water samples.

2. Aging water supply networks exacerbate pollution.
Many countries around the world have water supply systems that have been in use for over 50 years. These systems have widespread issues, such as pipe corrosion, bacterial growth and lead leaching.

United States: A 2023 New York Times investigation found that over 6 million lead pipes remain in water supply systems, resulting in incidents of lead poisoning in multiple areas.

Europe: The Guardian reported that tap water in some areas of London exceeded iron and bacterial content limits by three times due to ageing pipes.

In developing countries: According to WHO statistics, over 80% of wastewater is discharged directly into natural water sources without treatment, thereby polluting drinking water.

3. Bottled water is not a safe alternative.
Many people believe that bottled water is safer, but the reality is that:

Microplastic pollution: A study in the journal Nature found that 93% of bottled water contains microplastics, which may affect the endocrine system with long-term consumption.

High costs: A family relying solely on bottled water could spend over £750 annually, while the annual cost of a water purifier ranges from £75 to £225.

Water purifiers are not a luxury, but a form of 'water quality insurance' for modern families.
The global water quality crisis is intensifying, and water treatment plants and pipeline systems cannot guarantee 100% safety. Water purifiers act as ‘water quality gatekeepers’ for households, filtering out invisible health threats every day.

Investing in a water purifier today could save you from significant medical expenses and irreversible health damage in the future. Your family deserves to drink truly clean water.

Take action now! Test your home's water quality and select the most suitable purification solution to protect your family's health.

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